PORTFOLIO
Personal Essay
Moving abroad was the only way I could pay off $60,000 in student loans, but being debt-free is the greatest feeling
When I graduated from a small university in 2009, I was immediately saddled with $60,000 in student loans and working a job that paid me just $25,000 a year.
…Eventually, I was putting expenses on my credit cards just to keep up with my loan payments and make ends meet. It seemed like my 20-year payoff date was never going to come.
But by making some drastic changes in how I approached my life and my money, I was able to pay off all my student loans nine years ahead of schedule. Here’s how I did it.
Website Copy
Trialfacts: Recruiting participants for research, guaranteed.
Approaching recruitment without a plan – or worse, adopting a “wait and see” recruitment strategy – will inevitably lead to compromised research. Many researchers resign to amending participant eligibility criteria or study design, acquiescing to blown-out timelines, accepting a lower sample size, or simply lowering their research goals.
The Recruitment Guaranteed Method, consisting of the six elements required to guarantee recruitment, provides the roadmap needed to efficiently recruit ample and diversified participants for your study.
Case Study
Research Team Recruits 90% of Participant Goal for Muscle Biopsy Study in Record Time
Over the last several years, Dr. Paddon-Jones has developed a keen interest in nutrition and physical activity-related research as it relates to aging, muscle mass and function.
In his most recent study, Dr. Paddon-Jones and his colleague, Dr. Emily Lantz, set out to look at the issue of complete and incomplete protein in healthy people’s diets.
But with the requirement of three separate 24-hour hospital visits, blood sampling and invasive muscle biopsy procedures – not to mention drawing from a limited pool of local volunteers – they knew recruitment would be a challenge. They recognized they needed a new recruitment angle from the start.
Blog Article
“Why does my business need a blog?” Because Google, baby.
Your company website is your lifeline on the internet. Like it or not, it plays a huge role in how you market yourself and your product or service. So, are you harnessing your website for all it’s worth?
Maybe. Or maybe not.
How do you know if you’re making the most of your online presence? The answer is simple:
Start a blog.
Industry Review
3 Key Takeaways from the “State of the STR Industry” Report
At the start of the year, 2020 really seemed like it was going to be something spectacular. Arguably, it has been, albeit for reasons no one could ever have imagined.
Like you, we’ve wondered what the long-term effects will be for the vacation rental industry and how other businesses have been faring. Thanks to Guesty’s recent “The State of the Short-Term Rental Industry Amid Covid-19” report, we have a better idea.
Here are the 3 biggest takeaways we noted from Guesty’s report.
Blog Article
Cutting Through the Digital Noise: The Power of Direct Mail Marketing
This probably won’t come as a shock, but consumers are pretty uninterested in digital advertisements these days.
There’s likely more than one reason for that, but let’s be clear – in the age of COVID, people are more burned out on digital media than perhaps ever before. With nowhere to go in early 2020 and the constant ebb and flow of restrictions being lifted and reinforced, both adults and kids alike have been more glued to screens than we’ve ever been in human history. It’s been nothing short of alarming.
So in this season of digital disinterest, how are businesses supposed to market their products and services effectively?
Blog Article
Use This Sample Recruitment Email for Your Next Research Study
As they prepare for a new clinical trial or health research study and begin planning for recruitment, most researchers immediately gravitate toward “traditional” recruitment methods of putting up flyers, buying radio and TV ad spots, or relying on word-of-mouth. What they fail to realize, however, is that they often have an invaluable tool already at their disposal: Email.
Email Newsletter
Do You Have an Email List?
When you don’t spend hours every week in the online marketing world like me, you might be a little confused or unsure of what I mean when I use the term “email list.”
An “email list” is just what it sounds like: a list of email addresses you collect from customers and wannabe customers so you can nurture your relationship with them and keep them informed about your products or services.
And believe me when I say that building and maintaining an email list is one of the most valuable things you can do for your business.
Let’s talk shop
There are few things I love more than discussing content strategy and writing.
If you’re looking for a partner to help with your online content, let’s set up a time to chat.